Should You Fire Your CMO?

This article is a shout-out to VP’s of Sales and CEOs of B2B companies. Are you happy with the way your marketing departments work? Are they strategic departments creating product propositions, analysing the market, and running campaigns to generate sales leads? Or are they just creative cost-centers that organize events, print business cards, and order […]

Read More…

Prioritisation: How to Master Your Time

Sometimes it might seem impossible to organise your tasks if they’re swimming all around. If you’re like us, you constantly wish to have few more hours available, or minutes at least. Until we find a way to inflate time, we have to stick with effective time management. Fortunately, time management is a comprehensive skill we […]

Read More…

What Connects the Roman Empire to Modern Marketing?

Okay, we may have gone a little crazy here. We are building a super-modern marketing company. Yet, we’ve decided to connect its name to the Iron Age and the Roman empire. Well, there’s more than meets the eye. 2000 B.C., a new type of settlement has started to appear in Europe. Between Britain, Iberia and […]

Read More…