Be SMART In Your Marketing Strategy: Setting Goals Step by Step

It’s said there is beauty in simplicity. But getting there might, in reality, be complex sometimes.  Setting goals might be simple but attaining them is more tangled. It’s not just a work-life question, where you must plan and follow your never-ending list of tasks, short- and long-term schedule. Whether we talk about our life milestones’ […]

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Using the SOSTAC Model to Build an Efficient Marketing Plan

This article will clarify the SOSTAC model created by PR Smith, a well-known and widely used model for any marketing or business planning. This six-step model is popular due to its simple structure while ensuring your marketing planning remains elaborated and logical. It’s a perfect way to scale any business, from start-ups to corporates.  Easy […]

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