by Ivan Hruška | Apr 21, 2021 | Blog
The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual relationship between you and your key...
by Ivan Hruška | Apr 13, 2021 | Blog
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to everyone in the same way. You need to deliver...
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