The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual relationship between you and your key target audience. In our previous article “Marketing personas as the first step to sustainable […]
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to everyone in the same way. You need to deliver the right content to the right people at the […]
In our last article ‘Tips and tricks to a successful home office,’ we’ve been looking at what individual creative professionals can do to raise their performance during the Covid-19 lock-down. We strongly suggest you share this article with your team members. In this second article, let’s look at how you, as a manager, can guide […]
In a series of articles, we are looking at improving the productivity of your marketing in remote work situations, such as the current Covid-19 lock-down. In this installment, we will be looking at enabling the peak performance of your entire team. If you haven’t yet, we strongly suggest you read these articles first: Tips and […]