by Ivan Hruška | Jun 8, 2021 | Blog
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a company. Each of these groups has...
by Ivan Hruška | May 30, 2021 | Blog
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of communication planning in our latest article....
by Ivan Hruška | May 19, 2021 | Blog
One of the critical responsibilities of strategic marketing directors is to create effective, understandable long-term communication plans. A prerequisite to this is truly understanding your target audience – a topic we’ve focused on in our previous articles...
by Ivan Hruška | May 12, 2021 | Blog
Sometimes it might seem impossible to organise your tasks if they’re swimming all around. If you’re like us, you constantly wish to have few more hours available, or minutes at least. Until we find a way to inflate time, we have to stick with effective time...
by Ivan Hruška | May 4, 2021 | Blog
The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying attitudes and preferences. Nowadays, the...
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