by Ivan Hruška | Nov 29, 2021 | Blog
It’s said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It’s not just a work-life question, where you must plan and follow your never-ending...
by Ivan Hruška | Nov 18, 2021 | Blog
This article will clarify the SOSTAC model created by PR Smith, a well-known and widely used model for any marketing or business planning. This six-step model is popular due to its simple structure while ensuring your marketing planning remains elaborated and logical....
by Ivan Hruška | Nov 15, 2021 | Blog
This article is a shout-out to VP’s of Sales and CEOs of B2B companies. Are you happy with the way your marketing departments work? Are they strategic departments creating product propositions, analysing the market, and running campaigns to generate sales leads? Or...
by Ivan Hruška | Sep 7, 2021 | Blog
Last year has elapsed at an unprecedented speed. Changes were being noticed on all fronts; they spared no one and set an even more competitive environment. Only those succeeded, who managed to keep up with the changes. Well, marketing is never an exception. Some...
by Ivan Hruška | Jun 15, 2021 | Blog
In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to prepare them comprehensively and update...
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