Mindpax is a health technology company helping bipolar psychiatric patients to manage their disease using digital therapeutics as a combination of long-term monitoring and targeted psychoeducation.
Since being founded in 2015, Mindpax successfully launched its platform in the Czech Republic, Germany, and the United States, collaborating with more than 20 clinical partners and assisting more than 1000 users around the globe.
Situation
Mindpax was a specific client with a lean group of potential customers, partners, or investors. It’s a startup in the seed stage with limited resources and only one person in the marketing department.
Tasks
to rebuild a new marketing department focusing on new client acquisiton in the Czech republic
to gain better visibility of the Mindpax system on the Czech market and increase visibility in psychiatric clinics in Germany
to encourage communication towards investors to increase brand perception
Tasks
to rebuild a new marketing department focusing on new client acquisiton in the Czech republic
to gain better visibility of the Mindpax system on the Czech market and increase visibility in psychiatric clinics in Germany
to rebuild a new marketing department focusing on new client acquisiton in the Czech republic
New Website Design
We redesigned the whole website and created new one which is fosuced on flawless customer experience.
New Website Design
We redesigned the whole website and created new one which is fosuced on flawless customer experience.
Communication
For mindpax.me we promoted content on all communication channels.
We set a clear and consistent communication style. We percisely targeted our posts on potential clients and reaction, as well as response, were regurarly reported.
Activities
Strategy
We defined key assets for campaign creation including competitive analysis, marketing personas, and value propositions. We managed operational marketing activities.
Redesign of the Website
We redesigned and developed brand new website with content updated for each communication persona. We integrated several analytics tools to evaluate users behaviour.
Social Networks
We created engaging content and managed publishing on all relevant social media platforms. We planned social media calendar and reported the outcome.
Automation
We implemented tools to optimize processes and simplify communication with app users. We helped with the CRM setup and took care of automation flow.
Owned Media
We created a brand-new blog with relevant content for each marketing persona. We took care of content plan, published posts, and designed fresh e-mail templates.
Growth Management System
We implemented our Framework to help marketing to plan campaigns, to plan and execute tasks, track budget and collect results for reporting.
Results
100 %
the average session duration increased in four months
35 new clients
were gained during two months in the Czech Republic alone
Five
new potential investors voiced their interest
Decreased
bounce rate through the tracked period
3-times
higher number of website users within one month
Thanks to Oppido, we have functional marketing under control, generating new opportunities for our sales department, with a clear vision, goal set-up, and achievement measurement. They helped us to build a pipeline of new potential investors and clients.
Soňa Sikorová
CEO & Co-Founder
Ready to kickstart your growth?
No commitments, no expenses. Let’s just find out the potential.
English (UK) 
Čeština