Oppido Blog
Be SMART In Your Marketing Strategy: Setting Goals Step by Step
It's said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It's not just a work-life question, where you must plan...
Prioritisation: How to Master Your Time
Sometimes it might seem impossible to organise your tasks if they’re swimming all around. If you’re like us, you constantly wish to have few more hours available, or minutes at least. Until we find a way to inflate time, we have...
Post-COVID Trends in Marketing: The New Normal
The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying...
Marketing to Millennials
Nowadays, Millennials have slowly taken over the world’s workforce and already outnumbered Baby Boomers in 2019. It’s the most diverse generation representing the most extensive consumer base. Millennials are perceived as...
Creating Marketing Personas From the Ground up: Your Free Persona Template
The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual...
Marketing Personas as a First Step to Sustainable Business Growth
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to...
Where Are the Biggest Opportunities in This Recession?
In our previous article, we've been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the...
5 Common Mistakes Companies Make During a Recession
Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on “if” and “when” the organization recovers.
Remotely Coaching Creative People for High Performance
In our last article 'Tips and tricks to a successful home office,' we've been looking at what individual creative professionals can do to raise their performance during the Covid-19 lock-down. We strongly suggest you share this...
Tips and Tricks to a Successful Home Office
At the time of writing this article, we are in a coronavirus lock-down in Europe. Many companies moved to remote work. We've therefore decided to create a common sense guide to a functional home office. While many will already...
Effectively Managing a Remote Marketing Team
In a series of articles, we are looking at improving the productivity of your marketing in remote work situations, such as the current Covid-19 lock-down. In this installment, we will be looking at enabling the peak performance...
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