News from SaaS & marketing strategy.
We constantly look at current issues and create content to guide, inspire and motivate you.
Nowadays, Millennials have slowly taken over the world’s workforce and already outnumbered Baby Boomers in 2019. It’s the most diverse generation representing the most extensive consumer base. Millennials are perceived as the nations’ biggest spenders. They’re entering the full-time workforce, purchasing homes, and seeking experience travelling while spending their income willingly. This fact makes them […]
The only way to design a successful marketing strategy is to understand for whom you’re making it. When it comes to creating marketing personas, understanding our customers’ insights is critical. This process is the mutual relationship between you and your key target audience. In our previous article “Marketing personas as the first step to sustainable […]
When it comes to developing a marketing strategy, it’s the right time to start observing your target audience. After you’ve already defined your customer base, you might have realized that it won’t be reasonable to talk to everyone in the same way. You need to deliver the right content to the right people at the […]
In our previous article, we’ve been looking at the Five most common mistakes companies make during a recession. However, your role as a strategic marketer is to find strategic opportunities for your business. To think outside the box and come up with ideas that can help your business survive a recession and grow. In this […]
Running a business during a recession is hard. Rules that applied before, no longer do. There’s general panic everywhere around. Decisions often have to be made quickly. Yet, making wrong decisions during these hard times can have a significant impact on “if” and “when” the organization recovers. […]
In our last article ‘Tips and tricks to a successful home office,’ we’ve been looking at what individual creative professionals can do to raise their performance during the Covid-19 lock-down. We strongly suggest you share this article with your team members. In this second article, let’s look at how you, as a manager, can guide […]
At the time of writing this article, we are in a coronavirus lock-down in Europe. Many companies moved to remote work. We’ve therefore decided to create a common sense guide to a functional home office. While many will already have experience with the home office, we hope that everyone can find something small to make […]
In a series of articles, we are looking at improving the productivity of your marketing in remote work situations, such as the current Covid-19 lock-down. In this installment, we will be looking at enabling the peak performance of your entire team. If you haven’t yet, we strongly suggest you read these articles first: Tips and […]
Okay, we may have gone a little crazy here. We are building a super-modern marketing company. Yet, we’ve decided to connect its name to the Iron Age and the Roman empire. Well, there’s more than meets the eye. 2000 B.C., a new type of settlement has started to appear in Europe. Between Britain, Iberia and […]