Oppido Blog
A fairy tale about a fulfilled dream
One day, a successful entrepreneur decided to make his dream come true. He dreamed of owning a small racing team and driving WRC races in his perfectly tuned Skoda Fabia hatchback. There were a few catches, though. He had a Fabia, but a mass-produced one, which his...
A fairy tale about a fulfilled dream
One day, a successful entrepreneur decided to make his dream come true. He dreamed of owning a small racing team and driving WRC races in his perfectly tuned Skoda Fabia hatchback. There were a few catches, though. He had a Fabia, but a mass-produced one, which his...
Be SMART In Your Marketing Strategy: Setting Goals Step by Step
It's said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It's not just a work-life question, where you must plan...
Using the SOSTAC Model to Build an Efficient Marketing Plan
This article will clarify the SOSTAC model created by PR Smith, a well-known and widely used model for any marketing or business planning. This six-step model is popular due to its simple structure while ensuring your marketing planning remains elaborated and logical....
Should You Fire Your CMO?
This article is a shout-out to VP’s of Sales and CEOs of B2B companies. Are you happy with the way your marketing departments work? Are they strategic departments creating product propositions, analysing the market, and running...
What Connects the Roman Empire to Modern Marketing?
Okay, we may have gone a little crazy here. We are building a super-modern marketing company. Yet, we've decided to connect its name to the Iron Age and the Roman empire. Well, there's more than meets the eye. Amazing, so we can...
40+5 Digital Marketing Statistics To Help You Approach Your Audience
Last year has elapsed at an unprecedented speed. Changes were being noticed on all fronts; they spared no one and set an even more competitive environment. Only those succeeded, who managed to keep up with the changes. Well,...
Utilising Customer Journey Maps to Increase Your Marketing Efficiency
In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to...
Choose the Right Communication Channels with PESO
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a...
Creating a Marketing Funnel for Your Business Growth
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of...
Designing an Effective Marketing Communication Strategy
One of the critical responsibilities of strategic marketing directors is to create effective, understandable long-term communication plans. A prerequisite to this is truly understanding your target audience - a topic we’ve...
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