News from SaaS & marketing strategy.
We constantly look at current issues and create content to guide, inspire and motivate you.
This article is a shout-out to VP’s of Sales and CEOs of B2B companies. Are you happy with the way your marketing departments work? Are they strategic departments creating product propositions, analysing the market, and running campaigns to generate sales leads? Or are they just creative cost-centers that organize events, print business cards, and order […]
It’s said there is beauty in simplicity. But getting there might, in reality, be complex sometimes. Setting goals might be simple but attaining them is more tangled. It’s not just a work-life question, where you must plan and follow your never-ending list of tasks, short- and long-term schedule. Whether we talk about our life milestones’ […]
This article will clarify the SOSTAC model created by PR Smith, a well-known and widely used model for any marketing or business planning. This six-step model is popular due to its simple structure while ensuring your marketing planning remains elaborated and logical. It’s a perfect way to scale any business, from start-ups to corporates. Easy […]
Last year has elapsed at an unprecedented speed. Changes were being noticed on all fronts; they spared no one and set an even more competitive environment. Only those succeeded, who managed to keep up with the changes. Well, marketing is never an exception. Some trends remain the same, such as that meaningful content marketing still […]
In this article, we are going to explore the world of customer journeys and their mapping. We’ll explain what customer journey mapping is, how they look and what benefits you can expect from them. Finally, we’ll teach you how to prepare them comprehensively and update them for yourself. So, if you’re a strategic marketer, head […]
PESO is an acronym for Paid, Earned, Shared, Owned. It is a model grouping all the communication channels into one of the groups as mentioned above. Its use case becomes evident when deciding on the media mix you want to use as a company. Each of these groups has specific advantages and disadvantages. At the […]
Our previous articles emphasised that sustainable business growth is achieved by several vital activities with a systematic and comprehensive marketing strategy on top of them. Furthermore, we’ve stressed the importance of communication planning in our latest article. To further explore this topic, in this article, we’ll dive deep into one specific framework, the Marketing Funnel. […]
One of the critical responsibilities of strategic marketing directors is to create effective, understandable long-term communication plans. A prerequisite to this is truly understanding your target audience – a topic we’ve focused on in our previous articles here and here. The next step in this process is to develop a storyline, the funnel, of marketing […]
Sometimes it might seem impossible to organise your tasks if they’re swimming all around. If you’re like us, you constantly wish to have few more hours available, or minutes at least. Until we find a way to inflate time, we have to stick with effective time management. Fortunately, time management is a comprehensive skill we […]
The COVID-19 pandemic has disrupted the world, reminding us of how fragile and unforeseeable life can be. The change accompanying the current situation disrupted business strategy development and altered consumers’ buying attitudes and preferences. Nowadays, the business environment is characterised by colossal instability, uncertainty and chaos. However, as a marketer, your job is to evolve […]